We'd like to take this opportunity to formally introduce our new logo/brand and take you through the process of how and why it all came about.
Rebranding is not something we took on lightly, there was a lot to consider especially with multiple stores and locations as well as our growing online presence. Throughout the years we've made subtle changes to our logo, what never changed though is our core belief, to bring quality Sterling Silver jewellery by well-known and emerging designers to our valued clients. This year, we felt it necessary to take a greater leap than the subtle changes of the past. It was time for a logo that reflected our passion for silver, style and our continuous inspiration.
The Idea - While doing research we came across the ancient symbol for silver, a three pronged symbol representing Silver as one of the seven metals of alchemy (gold, silver, mercury, copper, lead, iron & tin), this discovery set the wheels in motion. Our refined identity began to reveal itself. With a more contemporary colour pallet of black, charcoal and white along with complementary pastel colours based on season we feel we’ve captured the essence of our jewellery and clients.
The Tag Line - Our tag line ‘Pure Alchemy’ is in keeping with the ‘origins of silver’ theme along with our values and our jewellery.
PURE – Free from tainting matter, clean and wholesome.
ALCHEMY - A seemingly magical process of transformation, creation or combination.
In summary, we see the evolved symbol, custom styled font and tag line as homage to silver and of course our growth as a jewellery store with a difference. We’re very proud of our new brand and hope you share our enthusiasm.
SILVERSHOP Brand Positioning
SILVERSHOP is the destination for top brands and exciting, original, emerging jewellery designers. Discovering young, new brands to complement our Australian and international labels is our passion. Our purpose is to discover, create and inspire by bringing our clients the latest in fashion and collectible jewellery. We believe in the purity of silver, which is an essential element underpinning our eclectic range of quality jewellery, watches and accessories. We’re boutique in size and ethos: you won’t find those traditional styles that fill the large jewellery chain stores at SILVERSHOP.
Discover your look at SILVERSHOP where style and fashion alchemy happen. We create a shopping experience that’s fun, energetic and professional. Our ‘silver girls’ are style conscious and love the jewellery they sell. They’ll show you how to combine pieces from our range of brands to express your style through the jewellery you wear. Mix and match, create allure with a watch from Denmark and a necklace from an up and coming Melbourne designer – a combination you might not have contemplated without advice from our stylists. For the shopping savvy, head online to select your favourite pieces. Our diverse range of jewellery and accessories are both fashion and unique hand crafted pieces.
Since opening our first store in Toowoomba in 1999, SILVERSHOP has established itself as the premier destination for quality sterling silver jewellery, watches and accessories. SILVERSHOP aligns with quality Australian and International brands and as the name suggests, specialises in sterling silver jewellery.
Our Silver Stylists are selected for their unique personality, attitude to life and love of the jewellery they sell. We aim to create a fun, energetic and professional environment in all our stores with customer service being our priority. Along with in-depth product knowledge, our staff are style conscious and love to help you create a look unique to your personal style.
Find your nearest store http://www.silvershop.com.au/stores
Silvershop is proud stockists of a comprehensive range of quality jewellery brands. From the ever popular PANDORA beads, bracelets and matching jewellery; the emotive and whimsical range from PALAS; the chic, bold and unique NAJO jewellery collection; and VON TRESKOW’s modern and handmade designs.
Recent additions to our range include the lux bohemian style of SAMANTHA WILLS and the treasure trove of jewels from MIDSUMMER STAR.
Our collection of Watch brands is also ever growing and includes International Brands such as DANIEL WELLINGTON, SKAGEN, MICHAEL KORS and KATE SPADE, alongside Australian designer CHRISTIAN PAUL. Not to mention the ever popular FOSSIL and ICE Watch ranges.
We never stop looking for new, unusual and exciting brands, we’re passionate about jewellery!
At SILVERSHOP , quality is an area we strive to maintain the highest of levels. When selecting new lines we assess for wear-ability, strength, weight and workmanship.
The look, the feel you get, the staff's energy, the music you hear... Can we lift your day just by a visit to one of our stores? We certainly hope so!
At SILVERSHOP we pride ourselves on outstanding customer service. We want you to have an amazing experience, whether you’re visiting us in store or on line.
Consistent Pricing Policy
SILVERSHOP is very proud of its established Consistent Pricing Policy. At Silvershop, we look at every piece of jewellery individually to set a retail price that meets the market. The price you will pay for a Silvershop piece will always be the very best combination of value, quality and style. We never mark our jewellery at ridiculous prices and then offer it later at a discount. From time to time you may see a genuine clearance of aged, shop soiled or discontinued stock at a reduction from the original ticketed price, so you can be assured that if you make a purchase in this manner, the value you receive is second to none.